Long John Silver’s, the nation’s largest quick-serve seafood restaurant, is making waves in 2019 while celebrating its golden anniversary with an enthusiastic FISH YEAH! From the beginning, Long John Silver’s treated every moment as the opportunity to celebrate the food we love most from the place we like most – the deep blue sea. Now, half a century into a journey that’s spanned sea to shining sea, Long John Silvers Locations is still driven by that vision as it plots a course for another 50 years of adventure.
The initial Long John Silver’s opened in 1969 after an enterprising businessman and restaurateur named Jim Patterson experienced a really exceptional Fish and Chips meal while vacationing on the coast. “The concept of Long John Silver’s was simple,” Patterson said. “Consider the unique seafood experience through the coast making it accessible to all. It’s what drives us to offer every guest who sails along with us moments of sea-prise and delight, with ring-the-bell service and real fish sourced responsibly from real places.”
Staying true to that vision, Long John Silver’s recently added grilled salmon – wild-caught within the north Pacific – and grilled shrimp to its menu of classic signature battered favorites. This is a significant launch for that brand that included rolling out new grill equipment to restaurants across the fleet earlier this season. With all the grilled seafood menu, guests can now enjoy grilled meals and variety platters or go on bold flavor adventures with baja, sweet chili, or southwest tacos and rice bowls that are certain to make taste buds scream Fish Yeah!
Along with making waves featuring its new grilled menu, Long John Silver’s has also been making music and cranking out “fintastic” hits using its own record label, Fish! Yeah Records. The seaworthy success from the record label this spring inspired a summer follow-up album celebrating Fishmas – the summer months season of seafood. The brand has also been spreading Fishmas cheer with seafaring swagger and swag in order to sea-prise and delight its social media marketing followers. These whimsical innovations have swept through the entire company’s branding. Seen online, with their new website as well as in person using their redesigned packaging – both aimed to amplify the general guest experience.
“We would like to thank each of the people who’ve joined us on this 50-year journey,” said Stephanie Mattingly, CMO of Long John Silver’s. “Through the partnership of our own franchisees and our restaurant crews towards the guests they welcome aboard every day inside our restaurants; the loyalty and continued support Long John Silver receives is what inspires us to seas every moment!”
Guests can learn more about the lore and lure of Is Long John Silvers Open Today on its recently redesigned website at www.ljsilvers.com/our-story and join the conversation via social media on Twitter, Facebook or Instagram.
About Long John Silver’s – Long John Silver’s is really a classic American brand founded in 1969 and stands today since the nation’s largest quick-service seafood chain with nearly 900 franchised and company-owned restaurants nationwide. Long John Silver’s is renowned for uzuccb wild-caught Alaska white fish hand-dipped in their signature batter and fried to golden perfection. Find out more at www.ljsilvers.com or join the conversation via social media on Twitter, Facebook or Instagram.