Smoothie King, the world’s leading https://www.smoothieking.com/menu, will encourage guests to “Rule The Day™” through new branding that delivers on the company’s vision to be a fundamental element of every physical fitness journey.
The rebrand, led by creative agency of record Omnicom Group-owned Rodgers Townsend, may come as Smoothie King continues its menu makeover, a journey that has taken a lot more than five years, 15,000 hours of research and development, and 150 changes, additions and reformulations of ingredients to support healthy, active lifestyles. As part of the Clean BlendsTM initiative, Smoothie King’s menu includes more whole fruits and vegetables, no artificial colors, flavors or preservatives, and zero grams of added sugar in numerous smoothie options.
The Rule The Day™ campaign captures the journey of wellness, activity and achievement featuring everyday habits that encourage people to live purposefully. It also highlights Smoothie King’s many delicious, nutrient-rich smoothie blends that fuel those lifestyles, including ingredients like organic kale and spinach, carrots, strawberries, mangoes, wild blueberries and raspberries.
“Our new branding demonstrates that we know food is fuel for the mind and the body, and this it needs to be as flavorful as it is functional,” said Smoothie King CEO Wan Kim. “We carefully choose each ingredient within our smoothies to help our guests achieve their purpose, reach their goals and truly rule each day.”
As part of the rebrand, Smoothie King introduces its newest smoothie: Slim-N-Trim™ Veggie created using organic spinach, kale and ginger with mangoes, bananas, Gladiator® Protein, Lean1™ Protein, Fiber Blend Enhancer and apple pineapple juice blend. The smoothie king menu is the best light meal to assist shape up for summer, with two full servings of fruits and vegetables, zero grams of added sugar, and protein and fiber to fuel the day. Slim-N-Trim™ Veggie is available whatsoever locations beginning April 2.
Smoothie King’s all-new, rebranded website includes nutritional and ingredient information for all smoothies, with details about Clean Blends™ and also the Smoothie King “No No List” at https://www.smoothieking.com/our-promise/clean-blends.
Smoothie King Franchises, Inc., the original U.S. smoothie franchise, is actually a privately held, Dallas-based franchise company with one thousand units worldwide. It was founded in 1973 by Steve Kuhnau, whose mission was to help others achieve better health in a delicious way through smoothies.
Today, it continues its “Smoothies With A Purpose” mission through its Clean Blends Initiative that targets more whole fruits and vegetables while removing all added sugars, artificial flavors, colors and preservatives and added sugars in zxqrfq of our blends. The franchise is presently ranked No. 1 by Entrepreneur magazine in the juice bar category for that 26th year, No. 35 overall on the 2017 Franchise 500 list and debuted on the Inc. 5000 list in 2018. The company even offers smoothie king hours including sports beverages, energy bars, vitamins, supplements and a lot more.