Keyword analysis must be just about the most main reasons of SEO. It does not matter how strong your link-building is or if your on-page optimization is ideal, if your Search engine optimization efforts are not targeting a keyword with the right volume and low enough competition, you will only get a small fraction of the traffic you could be getting.
In locating keywords to focus on, you might be essentially after keywords which have good search volume, comparatively low competition and will monetize well. In the following paragraphs, I want to have a look at how you can develop confidence which a given keyword features a good search volume.
As many reader are probably aware, there are a variety of keyword tools on the web which will help give an indicator of the keywords volume. These include the Adwords keyword tool, word tracker and Google Insights for Search to name a few. The main thing to know the following is that none of these keyword tools provide completely accurate numbers for volume, and yes, that includes the Google tools as wells. Personally, to aid increase the chance that a keyword you happen to be targeting features a good volume, I love to check the data from all of these mentioned tools and when a keyword is showing strong volume across most of these tools, it becomes an indication the volume should be good. Another habit I adopt in keyword research is always to always glance at the search volume to have an exact match keyword. This should indicate the volume of the keyword typed in just as is, as opposed to as part of a larger keyword phrase (phrase match) or simply a keyword which includes your words within it (broad match).
If you are planning to invest significant some time and/or funds in a search engine optimisation effort for a keyword, another way to get a much better notion of a keywords search volume would be to manage a quick AdWords campaign. Here is where you may bid in AdWords on the keyword you are interested in which means that your ad is displayed inside the search engine results for that keyword. The campaign should buy an exact match of the keyword you are looking at to help give an impact of the exact match search volume. After running an AdWords campaign, you will observe a quote from the impressions given to your ad. In the event you setup your campaign correctly, these impressions may be used to provide a good estimate of any keywords search volume.
You do not have to get a site set up for this particular but can simply manage a campaign that links to a different site. Ensure you request that impressions are served at the earliest opportunity (rather than spaced through the day based on budget) and that you bid enough that the ad is always shown. Additionally use the search network only. AdWords will likely then report on the impressions for your keyword, which will give another indication of search volume.
You sometimes see individuals who claim the search volume numbers inside the Google AdWords keyword tool will always be correct when it comes to search volume on the search engines, however, after you have adopted the whole process of running AdWords campaigns helzdf verify search volumes enough times, you will notice that there are indeed inaccuracies within the search numbers using this tool.
It is essential to understand that evaluating search volume is just one part of the evaluation of a keyword. Other key elements range from the competition in the keyword and its profitability. These steps outlined here should however help give an excellent evaluation of whether a keyword features a good search volume.