In the world of business development and branding, going digital is all the buzz. So just what is digital marketing and exactly how can we use it to develop our businesses?
Digital Marketing Defined
Digital marketing will be the advertising and promotion of businesses as well as their brands through digital media channels. Digital media, right now, includes websites, social media, radio, television, mobile and even types of traditionally non-digital media such as billboards and transit signs. Essentially any marketing media that is delivered electronically is recognized as digital marketing.
This leaves only many forms of person-to-person (P2P) marketing, print advertising and direct marketing outside of the digital marketing umbrella. Even so, print ads, direct mail, print directories, billboards and posters are common starting to connect with their digital counterparts. With things like URL landing pages, QR codes, web banner advertising, online directories and text codes, traditional marketing and advertising more often than not includes a digital marketing connection.
Why the main focus on Digital Media?
The shift to digital media is being driven by marketing agencies, company owners and consumers alike. The ever-improving demand for services to exhibit quantifiable results makes going digital a fantasy for that Queens NY Digital Marketing Company. Most digital media, including websites, social networking and mobile advertising is less difficult to follow than traditional marketing media including print advertising.
For business people, various forms of digital advertising are very low cost. Possessing a web presence, engaging customers in conversations through social networking and e-mail marketing are inexpensive alternatives to print advertising and direct mail. These digital channels are offered to businesses of the size, and help to even playing field for start-ups, small businesses and independent consultants seeking new company.
For consumers, rapid pace of life makes digital advertising a necessity. When consumers may need services and goods, gone are the days of thumbing through a phonebook to find them. Now, we whip out our cellular devices or head to our computers for answers – and we see them fast.
Using Digital Media to develop Your Small Business and Brand
Regardless of what size your company is – small or large to mid-sized business / enterprise (SMB or SME) – you can effectively market your business through low-cost digital channels. The cornerstone of the marketing efforts will probably be your website. Invest wisely in your website, and make certain that it does these:
Adequately represents your company and brand (look and feel, messaging)
Adequately talks to your audience
Can be obtained by searchers on the top search engines like google
Is up-to-date and easily navigable
Provides multiple channels for customer communication
Connects with other marketing efforts
Our recommendation is that you work with a specialist web site design firm which is skilled in website design and search engine optimisation. Because your website is the building blocks to and from which other digital channels will lead, it needs to be considered one of your top business investments.
When you have your site complete, another steps is usually to launch regular monthly or bi-monthly e-mail campaigns, and interact with customers via social media marketing. Should you be truly on a shoestring budget, these are efforts which can be done in-house (by someone with the proper knowledge) or perhaps for an affordable by a third party digital marketing agency. Make sure that all of your efforts lead customers back to your web page where they are able to fully engage along with your business, products and services, and judge the channels whereby they contact you.
If you’re thinking about getting aggressive with search marketing, it is possible to put aside some digital marketing dollars for search engine optimisation and pay-per-click advertising. Many businesses today rely heavily on being located online to achieve new customers. A common misconception among business people is the fact that simply possessing a website means that customers will find it. Not too. Your site must be designed with specific key words and phrases, meta data, page content and linking strategies that will help it reach top search rankings.
Because many key content have stiff competition for top search rankings, you will need to supplement your organic search engine optimisation efforts with pay-per-click advertising. Getting established with pay-per-click advertising campaigns can be a little daunting, but with some time, effort and instruction, that too can be accomplished in-house, or a reasonable cost with an outside digital marketing agency.
Beyond e-mail, social media marketing and search engine optimization, you are able to venture into numerous other digital marketing efforts. Mobile advertising, radio, television, electronic billboards and uzbiso more are available as marketing outlets. Whatever digital efforts you choose, they should all connect and tie into your foundation – your company website.
If you possess the means, a sensible investment would be to engage the assistance of an electronic digital marketing agency to help in your marketing efforts. Today, many digital agencies offer multiple amounts of service to accommodate businesses large and small.